Pets have been growing in popularity over the years making them have a special place in the homes of many. The pet industry has been growing giving a huge number of customers the opportunity to get a pet of their own at any given time when the need calls for them to do so. The same can also be said with regards to the pet essentials, items that are necessary to keep your pets always looking fresh, safe and secured. Let us look at marketing in the pet industry and promotional products to entice more bow wow wow business.
Pets, Vets & Pet Stores: All about Barking Marketing
As mentioned earlier, the pet industry is a booming business earning a considerable amount of revenue on a yearly basis. In fact, in the U.S. alone, the American Pet Products Association estimates $60.59 billion will be spent on pets in 2015. More U.S. households own dogs than any other pet. They tend to be the most expensive domestic animal. Basic annual expenses per dog are expected to reach $1,641. The reason behind this is that dogs are increasingly being considered members of the family, sharing them the experience that comes with the luxuries of modern life.
For business owners, this help paved the way in helping them find success with their endeavors. Advertising however, plays a very important role in introducing customers to your services. Marketing in the pet industry has gone through several changes over the years introducing new innovations and trends along the way. Clothing that matches the season while offering fresh new ideas and help entice the audience. Jelly Wellies, made by Brooklyn-based BH Pet Gear, have made a splash and maintained footing in that market with rain boots for small dogs. The booties come with a matching jacket or raincoat to protect and keep the dog warm in the winter months.
Another popular example is with the use of social media and videos. A testament to its success is with a simple video that increased a Dog Food Startup’s sales by 50%. The focus of the video was clear: a short and simple video with compelling messaging. This in turn makes the video captivating allowing them to convey their message in a timely and effective manner. Companies today benefit greatly from thinking outside the box. Using promotional coffee mugs that have dog or pet themes integrated in them can help spark the interest of many. There is also new technology found in mobile apps that can be used to market pet business. For instance, a dog-walking app has come to DC which lets owners track their dogs’ walks in real time using GPS.
It is also good to hear that pet owners are not the only ones benefitting greatly from the added exposure the pet industry is getting. Media and technology enterprise 1st Group (ASX:1ST) has tapped into this trend towards greater and more specialised pet care, had launched a new pet portal that will provide services to assist pet care providers in attracting new customers.
With the help of modern technology, the pet industry has become more accessible to customers making it relatively easy for just about anyone to get provide their pets with their basic needs. If you don’t have a pet yet, now is a great time to acquire one to make your homes complete.